Half the world’s population is expected to live in urban areas by 2020. The high human density and changes in peoples’ consumption habits result in an ever increasing amount of trash that must be handled by governing bodies. Problems created by inefficient or dysfunctional cleaning services are exacerbated by a poor personal trash management culture. In this paper we present Cleanly, an urban trashducation system aimed at creating awareness of garbage production and management, which may serve as an educational platform in the urban environment. We report on data collected from an online survey, which not only motivates our research but also provides useful information on reasons and possible solutions for trash problems.